Senior Insight Analyst - CRM / Marketing- Uk job vacancy

Job title: Senior Insight Analyst - CRM / Marketing
Job Type: Permanent
Location:London
Duration :Permanent job
Salary: £45000 to £62000
Ref No:207943-01664TA
Deadline:19 Jul 2013
Senior Insight Analyst required for a leading consumer bank. This is an exciting role in a cutting edge CRM, Insight and Analytics team.

The bank's aim is to challenge the way consumers perceive the banking sector. With a vibrant, funky new feel, a fantastic product offering, a dynamic and cutting edge approach to consumer marketing, this is set to be one of the most exciting programmes that the financial services sector has seen to date - a far cry from the library-like feel you might have come to expect from your high street bank.

The strategic insight team provides essential insights for the continual assessment and improvement of the performance of the Bank`s customer interactions. This intelligence is crucial to the overall CRM strategy and is presented by the Senior Insight Analyst to the board and broader campaign teams to help plan cutting edge marketing campaigns.

We're looking for an excellent communicator, a data expert who can uncover golden nuggets of insight from high volume consumer transactional databases, tell stories from the data and use that insight to produce recommendations for marketing purposes. Ideally you'll be a mix of technical data geek and presenter / communicator. Modelling skills (SAS) and SQL programming (ETL etc) would give a distinct advantage, but you'll have a team of SAS and SQL programmers working alongside you.

Senior Insight Analyst responsibilities are to:

- Provide highly actionable 360deg customer insights that will drive material improvements in business unit financial performance.

- Support ad hoc analyses, construction of regular reporting MI and hand-over of regular reporting into a robust operational process once construction is complete.

- Support and influence decision making via bespoke insights, creating economies of scale, learning & ensuring expertise is fully exploited

- Understand the needs of the business and work closely with internal customers to ensure Insight solutions are tailored and relevant to deliver value.

- Input into the development of the data infrastructure which supports strategic insights, working closely with colleagues in the CRM team

- Establish relationships with key customers, suppliers, colleagues and peers to obtain/exchange information, identify and implement best practices and where appropriate ascertain customer's future requirements.

Senior Insight Analyst competencies:

- Proven expertise in using customer information effectively in a CRM context.

- Strong communications and stakeholder management skills which enable others to understand specialist terminology.

- Background of working in an environment with commercially sensitive data and data protection responsibilities.

- Strong analytics or statistical background.

- Attention to detail to ensure quality output from the team

- Team working and helping others to learn.

How to apply:
To apply for the role of Senior Insight Analyst please send your CV to t.allen@henrynicholas.co.uk.