Job Title: Account Manager-Digital Planner
Company:Edelman Digital
Job type:Full-time
Location: LONDON
Deadline: 28/08/2013
Job Req #: 2949
Description:
Edelman Digital is the digital and social media arm of Edelman, the largest independent PR firm in the world. Based in London and with a technical & design hub in Brighton, we specialise in fusing the best in design and cutting-edge technology, whilst our social media and search engine marketing experts use the power of online conversation and content to drive traffic and reputation. Our focus is at the intersection of culture, commerce and media, assisting brands in leveraging digital and social tools to further engage their markets.
Role/ Purpose:
The Account Manager – Strategic Planning is the primary contact for planning for the London Digital team, responsible for supporting both existing client work and key new business opportunities. Working closely with different teams across the Digital business, the Planner provides strategic direction borne out of analysis and insights into issues, trends, competitive landscapes, stakeholder behaviour, and other relevant contextual material. As this is a central role within a large and busy Digital team, the role requires genuine agility: the capacity to quickly switch between (and get up to speed on) multiple projects and topics at short notice, as well as providing longer term strategic counsel for key accounts. Additionally, the Planner should be involved in helping employees in the wider team to develop their own research and analysis skills in order to support the creation of effective, innovative digital campaigns throughout the practice.
Formal qualifications:
Bachelor’s degree from an accredited college or university.
Key requirements:
Proven experience (minimum 2 years) in a strategic digital or brand planning role, covering B2B and B2C clients
Genuine curiosity about people, culture, current affairs and the digital world – keen to understand why things happen, rather than just observing
Excellent communication and interpersonal skills and the ability to interact professionally with colleagues and clients of widely varying seniority and background
Proven presentation skills and confidence in servicing external clients, including acting as the lead insight/strategic counsel on selected projects
Exceptional analysis skills – capable of sourcing and distilling large volumes of information to identify the core issues, problems and themes, and then creating workable strategic solutions
Self-motivated and ambitious, capable of working independently and enthusiastically and course-correcting with minimal supervision
Solution-oriented thinking; capable of thinking laterally and using imagination in order to identify the best approach to a new project
Excellent written communications ability, and strong attention to detail
Up to date with trends in digital marketing and comms, as well as broader interests
The ability to successfully manage multiple projects in a deadline-driven environment – including the ability to scope projects with accurate timelines
Basic understanding of other specialist fields (search, measurement), and the points at which they intersect with strategic planning – and ability to judge when to seek help from other specialists
Interest in trends in digital/social media and the ability to see how sector developments can be applied to the task in hand.
Responsibilities:
Providing strategic counsel and direction across all client and industry sectors, as required
Finding, interpreting and analysing research and data, pulling out the key information and stories and applying them to develop strategic solutions
Taking a lead role in the preparation of strategic materials – whether producing documents, or working closely with senior account team members
Presenting insight and strategic work to clients and new business prospects
Working as a liaison, where applicable, with the research division, Edelman Berland and external research providers
Working as a liaison, where applicable, with the Creative Director and team – including writing creative briefs and acting as a sounding board during the creative process
As appropriate, moderating internal brainstorming sessions and focus groups
Developing wider planning capabilities by sharing knowledge, research techniques and tools with the Digital team
Growing the strategic planning discipline within SIS through IP, case studies and information sharing
Supporting cross-practice briefs between Digital and other areas of Edelman
Keeping up to date with trends and issues across all relevant sectors.
Client Service:
Able to work across multiple accounts and industry areas, with widely varied objectives
Act as day to day lead of planning function, responsible for delivering high quality work in a timely fashion
Provide solid strategic counsel to internal and external clients, including delivering written strategic documents where appropriate
Support client communications including joining meetings & conference calls as required
Collaborate with wider teams and other specialist disciplines to ensure the integrity of all digital and social programs
Liaise with account leads and advise on timings, budgets and scopes for work which requires strategic planning input
Participate in internal meetings and brainstorms and act as a bridge between strategic and creative services
People Engagement:
Work effectively with the other members of the SIS team as well as with cross-practice colleagues
Keep open clear lines of communication about statuses of projects and deadlines
Seek constructive feedback and work to a high standard of performance, compliance and ethical business conduct
Contribute to the performance appraisal process for peers and managers and direct reports
Assist in recruitment process by interviewing and helping select Edelman staff
Work with senior staff and HR, when needed, to address under-performance in a timely manner
Constantly develop abilities through Edelman University and other training, including on-the-job training and mentoring
Support other team members by helping to balance workloads when possible and ask for help early when needed
Business Development:
Contribute to new business process, including pitch work and looking out for new business opportunities
Participate in cross-practice and cross-geographical teams to provide clients and prospects with the most compelling team and proposal
Work with account leads to introduce existing clients to relevant and new Edelman capabilities, including resources from other members of the SIS team and outside of your own group, to advance their business goals
Develop methods for providing the effectiveness of the strategic planning function, and make a case for further development of the discipline, through case studies and other IP
Financial Planning and Management:
Demonstrate ability to accurately scope projects and adhere to agreed scopes and timelines
Demonstrate experience with core financial constructs including revenue, profitability, pricing structures (hourly, retainer accounts and fixed fee), budgeting and forecasting
Record and submit time, expenses and POs to the right project codes on a timely basis – ideally daily, but no later than weekly
Effectively work within account budget parameters and deadlines
Learn to track and monitor project financials (eg. budget vs. actual)
Ensure Edelman’s financial policies and processes are followed
Leadership:
Demonstrate behaviours consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct
Lead by example; demonstrate proven strong work ethic
Collaborate effectively, providing needed resources for project completion and monitoring deliverable progress with clear expectations and deadlines
Set and pursue challenging stretch goals for yourself
Support interns, apprentices and colleagues who wish to learn strategic planning techniques by providing appropriate advice, feedback and, where appropriate, suggesting tasks
Live “in colour” – and encourage staff to do so – by exploring and being active in the world outside of work, including the arts, culture, politics, literature, charitable organisations and/or other personal passions
Product Capability and Development:
Support the implementation of new capabilities
Share Edelman intellectual property (eg. Trust Barometer) with clients as applicable
Stay up to date with emerging technologies and industry trends and demonstrate understanding of how they integrate into communications programmes
How to Apply: Click here
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