Marketing Manager - career opportunity in uk

Job title:  Marketing Manager - Medical Devices
Job Type:   Permanent
Salary: £55,000 + package
Location: Cheshire
Deadline:   30th Aug 2013

Duration:    Permanent
Ref No:    219030-RC-10061
Posted by:   Expion

Start Date: Notice period


This is an opportunity to work for an innovative company who develop products, which greatly enhance the quality of the patient's life. They have an excellent reputation amongst customers and employees alike and consequently have excellent staff retention rates.

Person:

Education: University degree. Ideally a Post Graduate Marketing qualification. Member of Chartered Institute of Marketing.
Experience: 7 to 10 years in progressive Marketing Co-ordinator to Product Management or Commercial roles. Marketing/Commercial experience in related healthcare fields is preferred.

Specialised skills/technical knowledge:

* Ability to effectively prioritise multiple demands, make good decisions and action promptly.
* Demonstrated ability to work under pressure, to meet deadlines and be responsive.
* Creative ability/innovative combined with energy & enthusiasm to develop & implement campaigns.
* Proven ability to lead teams to achieve results.
* Can assert own ideas and persuades others; gains support and commitment from others; mobilises people to take action. Projects a positive image and models desired leadership behaviours.
* Strong communication and interpersonal skills.
* Insightful and forward looking; strategic thinker.
* High level of business maturity.
* Good understanding of financial data and market and product analysis.

Role:

Develop, coordinate and implement medium and long-term national marketing strategies as well as the annual marketing/tactical plans for each product range for the acquisition, retention and conversion of customers. To provide leadership to the marketing team and to support the business unit in achieving its annual and 3-4 year sales and contribution targets. Key strategies will include:

* Consolidate and analyse national market and sales data, highlight trends and distill insights including competitor strengths and weaknesses. Segment the market and develop specific action plans aligned to product strengths.
* By maintaining close contact with, and knowledge of, the market develop and recommend strategies & tactics based on critical success factors. Vary tactics in response to opportunities and changes within the market.
* Lead and develop response to competitor activities & programs.
* Segment and quantify the market opportunity. Create the segmentation, positioning and targeting of the overall strategy across multiple customer groups.
* Keep updated on reimbursement, regulatory and healthcare policy & trends, develop a deep understanding of the NHS and its changes and assess their impact on medium/long-term growth. Develop strategic agility to respond timely to market opportunities.


To apply for the role, please send your CV and full salary details, quoting ref RC 10061, preferably by email to richard.clegg@expion.co.uk

All CVs will be acknowledged.