Job Title: Shopper Marketing Manager
Job Type Permanent
Location Guildford
Start Date ASAP
Salary £50000.00 - £55000.00 pa
Ref No 207969-39786_404348
Shopper Marketing Manager - Guildford
We are looking for a talented individual to come on board as a Senior Shopper Marketing Manager working with our Consumer Lifestyle Marketing at our UK headquarters in Guildford.
Today, Philips is one of the biggest global players in Consumer Lifestyle. Our unique competitive advantage is the combination of our powerful global brand, our insightful understanding of people, our extraordinary competence in technology and design, and the many synergies with our channels, partners and supply chain. For us, technology is not produced for technologys sake. We are taking the consumer lifestyle much further, making home life more enjoyable and reflecting the consumers holistic interest in better well-being.
· Identifying (with CMI): Shopper targets, needs, purchase barrier (for category & Philips), decision tree and insights to drive Philips conversion
· Understanding and executing (with Marketing) the marketing strategies based local market activation plan
· Developing by channel / retailer the point of purchase strategy & plans
· Providing shopper input in the development of marketing and account plans
· Organizing new product trade introduction and support sales team in preparing trade presentation, organizing sales conference and trade events
· Creating joint Shopper / Co-marketing programme with priority customers (jointly with KAM)
· Selecting, evaluating, & managing 3rd party agencies for promoters/ merchandisers and BTL design agencies
· Developing and executing integrated management framework of attracting, training, motivating, and retaining promoters and merchandisers. Also proactively training retailers personnel on Philips products
To be successful in role, you will have:
· Significant experience in a shopper marketing role and ideally experience as a KAM as well
· Experience in a fast-moving durable goods business would be of great benefit to you in role
· Experience of managing, tracking and evaluating ROI
· Ability to develop insights, market knowledge and marketing strategy
· Ability to create value-based propositions
· Ability to think from a broad business perspective, strategically and out-of-the box
In terms of personal qualities you will be a strong team player with strong planning & organisational skills. You will also be an executor and ensure accuracy of work at all times. Managing business relationships at all organisational levels, displaying a creative and entrepreneurial approach and focused on growth are additional qualities sought.
If you feel you have the above skill sets to work with us a Senior shopper marketing manager in Guildford and are looking to work for a global brand in a very innovative and fast paced environment, then apply online now through the apply button below.
The Consumer Lifestyle sector will challenge your thinking, develop your professional skills and bring you into contact with people who share the same commitment to simplicity and world-class service.
S.com Ltd work in partnership with Philips
The recruiter has stated that all applicants for this job should be able to prove they are legally entitled to work in the UK. SCom is a trading name of S.com Group Ltd an Employment Business/Agency.
Click to Apply Now
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