Job Title: Category Manager
Job Type: Permanent
Location: Taunton
Start Date: ASAP
Salary: £40k - £45k pa
Ref No: 111486-TOT1_113320
Date Advertised: 26th Sept 2013
Our client is looking to recruit a Category Manager to have ownership of specific customer categories and their performance.
To work closely with the customers, account managers and CBTS to drive growth in their categories by ensuring they have the correct consumer offering (range, price, promotion and merchandising).
To have a full understanding of consumer and market behaviour and how this aligns in a relevant way to our customers own strategies.
To contribute to the customer planning process using appropriate consumer and category data.
Key responsibilities:
Customer Competitor Understanding
· Complete store audits to understand all retailer products, prices and promotions
· Regular communication of changes to the customers, NPD, Sales & Marketing and relevant stakeholders in supply chain
· Present, taste & discuss new products at weekly meeting to understand potential threats and opportunities. Feedback to NPD and
Innovation as needed
· Analysis of performance of key competitive
· Up to date knowledge on the market informing quick identification of trends and gaps in the market
Market /Customer Performance Understanding Management
· Weekly/ By Period SKU by SKU analysis of customer performance incl. waste, RoS, sales, promos, NPD, distribution changes, other commercial gaps - provide insight and make recommendations for improvement to Account Manager and Customer
· Provide analysis and recommendations on performance & costs improvements to share with customer
Category Management
· Day to day category management analysis of customer and key competitive set ie :
o Range analysis
o Merchandising and planograms
o Promotional planning and strategy
o Pricing hierarchy strategy
· Uses analysis to write NPD/ EPD briefs for the Product development team
Skills and Experience:
. Educated to degree level (or equivalent) preferably in a marketing / analytical / category qualification
. FMCG experience is essential
· At least 2 years Category management expertise
· Project management skills
· Analytical with commercial flair, experience and understanding
· Presentation skills
· Experience of analysing and interpreting qualitative data using data sources
· Some brand experience would be advantageous but not essential
· Customer presentation exposure
· Excellent communication skills, both oral and written·
· Understanding of market data/consumer trends and how to turn into actionable insight
· Proven experience in a fast moving commercial environment
Person specification
· Consumer focussed - a genuine interest in what consumers think and why
· Strong commercial flair , feels comfortable with numbers and understands profitability levers
· Intuitive
· Analytical, great attention to detail and able to focus on churning through data to find an opportunity
· Has marketing flair to implement creative strategies at POS
People Source Consulting Ltd is acting as an Employment Agency in relation to this vacancy.
People Source specialise in niche technology markets including Information Technology, Digital TV, Digital Marketing, Project and Programme Management, SAP, Digital and Consumer Electronics, Air Traffic Management, Management Consultancy, Business Intelligence, Manufacturing, Telecoms, Public Sector, Healthcare, Finance and Oil & Gas.
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