Job Type: Permanent
Location: South East England
Deadline: 2nd Aug 2013
Start Date: Asap
Duration: Permanent
Salary: 55,000
Ref No: 198007-3485
Our client is a world leading healthcare company with an exceptionally innovative and successful track record working within the OTC and Compression Hosiery market.
Our client currently has a very exciting opportunity working as a Senior Brand Manager to cover the South East Region.
The Role:
Reporting to a Category Manager; the role of the NHS Senior Brand Manager will be to increase the portfolio performance of selected healthcare brands by developing strategic marketing solutions; tailored to the corporate and brand priorities at a national and local level; and aligned with NHS customer agenda.
Key Duties and Responsibilities:
- Measurably increase the portfolio performance of selected healthcare brands by developing strategic marketing solutions; tailored to the corporate and brand priorities at a national and local level; and aligned with NHS customer agenda.
- Evaluate the impact of key NHS trends and policies and develop value propositions to meet the needs of healthcare professionals; KOL's; customers and patients.
- Develop; recommend and co-ordinate strategic and operational brand business plans and manage the effective deployment of own marketing and project related budget from brand teams.
- Develop breakthrough communication to Healthcare professionals.
- Work collaboratively with the brand teams in the development of marketing plans; appropriate marketing tools and materials to drive growth in selected healthcare products.
- Monitor relevant legislation; medical issues; trends and guidelines in the UK and identify and manage risks and opportunities.
- Ensure Compliance to the ABPI; relevant Codes of Conduct and Standard Operating Processes at all times
- Deliver tailored NHS focused marketing solutions aligned with brand and company strategy.
- Manage projects on schedule to timelines and budget for completion against defined project plans
Required Competencies:
- Educated to a high standard with demonstrable healthcare or NHS marketing knowledge and experience gained in FMCG; OTC or Pharmaceutical markets
- Knowledge of relevant healthcare practices; codes of conduct & NHS policies and how these impact marketing plans
- Strong evidence of where you have brought new ideas to a business and seen them through to execution.
- Ability to build good relationships and challenge constructively and confidently
- Strong conceptual and analytical skills with ability to develop strategies; tactics and measurable implementation in line with opportunities and changes within the market
- Insightful; with the ability to consolidate complex information; interpret & construct straightforward plans.
Desired Competencies:
- Ambitious and keen to take on responsibility in an organisation that provides a high level of autonomy and individual responsibility.
- Ability to challenge the status quo and propose improvement.
- Tenacious and resilient; driven to achieve even when faced with obstacles
- Strong interpersonal skills capable of building strong working relationships and influencing external stakeholders; customers; healthcare professionals and internal teams
- Strong commercial understanding of business issues/opportunities balanced with a sound understanding of the NHS and changing healthcare environment
Recruitment Process:
2 stage process
Package:
Up to £55;000 plus excellent bonus and benefits
Evolve Selection Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.
No comments:
Post a Comment